UMORI is not just a sportswear brand, but a symbol of strength, freedom and courage. We started as a small start-up, but with a big vision, we are growing fast and focused on the future. For us, sport is not just a physical activity, but a lifestyle. And we are here to make you feel strong, brave and free with every step.
Each of our products is designed to make athletes feel comfortable and safe, not just in the gym but also in everyday life. Quality is a must for us - because we believe that strong athletes deserve not only a strong brand, but also the trust that comes with it. UMORI inspires you to overcome your limits and always discover the best version of yourself.
Innovation is in our DNA. UMORI constantly strives to offer colors and designs that make every skin tone shine. Each collection is designed to make you feel free, not just during your workout, but in all areas of your life. Because we believe your potential is limitless.
UMORI stands out not only through sustainability and quality, but also through a bold perspective. With us, every workout is a challenge, every step a victory. You will feel strong not only in the gym, but in all areas of life.
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UMORI: The brand for strength and courage

UMORI: The story of a brand born in the heart of Europe
UMORI was founded in Austria in 2024 and all designs were created in Europe. We strive for excellence and elegance in every step and aim to offer not only aesthetic but also functional sportswear solutions. With a constantly innovative perspective on the fashion world, UMORI is committed to always providing its customers with the highest quality and an exceptional experience.
UMORI, a brand born in Austria, has now reached a large clientele in Turkey and across Europe through online sales channels. The brand aims to integrate modern sportswear style into the lives of women of all ages and body shapes. Our goal is to make every woman feel strong, comfortable and free during her workout.

Our values
UMORI believes that strength is not just physical, but mental and emotional as well. We integrate this strength into our lives every day, in the gym, at work, with our coworkers and our community:
Constant development - Go one step further every day. As soon as you stop, progress stops with you.
Responsibility - You are the key to your success, but we are always here to support you.
Determination - No matter how big the challenges, you can always do more.
Resilience - We don't look for short-term results, but focus on long-term success. Be patient, progress takes time.
Principles - Define your purpose. Never forget why you are here, stay focused and keep moving forward.
Community - We rise by supporting each other. Our success is your success.
Know that you are never alone on your journey. As part of the UMORI community, we are here to support you every step of the way to help you achieve your goals.